The Forgotten Consumer

A branding project aimed at targeting a previously overlooked yet important segment of the population- those aged between 70-90. The goal was to create a brand not only inclusive of this age gap, but directly targeting them by abiding a vivid and easily readable visual system, as well as a campaign which prioritizes this target market. My concept was titled Higher Plane- a lifestyle/ fashion brand whose campaign placed the demographic in the place of traditional fashion models.